ProperDigital.

[ Independent product studio ]

We bring digital products to world-class production.

Mobile, web, SaaS, AI. Built and proven on our own products first, then brought to yours. Founder-led, obsessively made, shipped to a real bar.

In production/LetsLoop/talktowomen/ProperSites/The Prompt House/Paw & Porcelain

[ 01 / Selected work ]

Built and shipped.

[ 02 / What we do ]

One studio, the full stack of a product.

01

Mobile apps

Native iOS and cross-platform apps, designed and built to pass a real App Store launch: auth, payments, offline, crash-free core flows.

02

Web and web apps

Marketing sites and full web applications with the craft to look like the best product in the room and the engineering to scale behind it.

03

SaaS and software

Multi-tenant products from scratch: per-account isolation, billing, dashboards, the unglamorous plumbing that makes software a business.

04

E-commerce

AI-native storefronts and the fulfilment operations behind them, wired end to end from first click to shipped order.

05

AI product engineering

Conversational agents, retrieval, evals, and data agents built for production reliability and cost, not a weekend demo.

[ 03 / The offer ]

Priced in the open. Aligned to your outcome.

SprintValidate
from GBP 4kfixed price

One sharp deliverable: a validated prototype, a design system, an investor-ready demo, or a single AI feature.

1 to 2 weeks
LaunchBuild
from GBP 14kfixed price

A production MVP with the real plumbing: auth, payments or a paywall, the core loop, and an extensible codebase you own outright.

4 to 6 weeks
ScaleOperate
retainerfrom GBP 6k / mo

An embedded product partner after launch: keep building, operate it, and grow it. Land from a Launch, expand from here.

monthly

The cut

Every engagement is a fixed fee. For the right products, you choose how we share the outcome:

Fee only

Straightforward. You pay the fixed price, you keep 100% of your company.

Fee + capped rev-share

A reduced fee, plus a small, capped share of revenue for a set term. We win as you earn, your cap table stays yours.

Reduced fee + equity

For products we would build ourselves. Lower cash now in exchange for fair equity, aligned to the outcome for the long run.

See how we work together →
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products in production

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categories: mobile, web, SaaS, commerce, AI

0

native iOS apps shipped

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founder-operated agent fleet

[ 04 / Point of view ]

Production quality, not prototypes.

Anyone can generate a demo now. The hard part, the part that decides whether a product survives contact with real users, is everything after: the auth that holds, the data that stays private, the flow that does not crash, the launch that actually clears the gate.

We build to that bar. Not the fastest cheapest MVP, but a real product you can ship to real users and put in front of investors. We know the bar because we hold our own products to it first.